### Improve your online retail presence with trackable short links

- Increase SMS click-through rates with [custom short links](https://bitly.com/pages/products/url-shortener) and make it easy for customers to track or confirm their orders.
- Get insights into which products are attracting the most demand on social media by adding UTM parameters to every link you share online.
- Keep your retail promotions agile and never miss a sale by changing the destination of your short link whenever you need to.
- [Integrate with Shopify](https://bitly.com/pages/marketplace/shopify) to see the clear ROI of your links and QR Codes—view which links drove sales, revenue, and conversion.

### Track which links drive revenue

- With our [Shopify integration](https://bitly.com/pages/marketplace/shopify), view orders, revenue, and conversion rates for every link and QR Code you share across channels.
- Access unified link analytics right in Shopify that connect marketing engagement to actual sales outcomes.
- Create trusted, branded short links and QR Codes directly in Shopify without switching tools.
- See exactly which content converts browsers into buyers.

### Enhance the entire shopping experience with QR Codes

- Easily generate QR Codes and add them to in-store displays or hang tags to promote flash sales or special in-store promotions.
- Let retail shoppers seamlessly explore the additional products you offer online by using QR Codes strategically throughout your store.
- Add [2D Barcodes](https://bitly.com/pages/products/2d-barcodes), a type of QR Code, to product packaging and share key product details like ingredient information or tutorial videos.
- See when and where your most loyal shoppers are scanning by [analyzing the performance](https://bitly.com/pages/products/analytics) of your QR Codes.

**Need a little inspiration?** Read our [_How Marketers Use QR Codes in 2025_ report](https://bitly.com/pages/qr-code-survey) for insights and examples on how to make QR Codes work harder for you.

### Make it easy to discover more with a branded landing page

- Create a custom [landing page](https://bitly.com/pages/products/pages) that points customers to multiple links so they can easily explore promotions, new arrivals, and limited-time offers.
- Schedule your links to go live and stop on specific dates so you can ensure the timely promotion of in-store events or online-only deals.
- Fully customize your page by uploading your retail brand’s logo and choosing the perfect icons, color, background, and font type.

## Start building powerful connections today

### The Bitly Connections Platform

Use our URL shortener, QR Codes, and landing pages to engage your audience and connect them to the right information. Build, edit, and track it all in the Bitly Connections Platform.

### Popular URL Shortening Features

- URL shortening at scale
- AI-generated custom domains
- URL redirects
- Advanced analytics & tracking

### Popular QR Code Features

- Fully customizable QR Codes
- Dynamic QR Codes
- QR Code types & destination options
- Advanced analytics & tracking

### Popular Landing Page Features

- Custom URLs for social media
- Customizable landing page
- Easy-to-manage links
- Link and landing page tracking

## What our customers are saying

- **Melody Park, Marketing Lead at Smalls:** "When it came to deciding on a platform to use for generating all of our QR Codes, there was a general consensus among the team—of course we should use Bitly! We didn’t even give it a second thought."

- **Phil Gergen, Chief Information Officer at Koozie Group:** "When customers receive a status update from us, they can click on our encrypted link through the Bitly short link and directly view their order without having to log in, which is a smoother user experience and still keeps their information secure."

## Frequently asked questions (FAQs)

### How can I use Bitly to increase engagement in my retail store?

- [Bitly Links](https://bitly.com/pages/products/url-shortener): Bitly’s branded short links help retail businesses make the most of their SMS and email marketing campaigns.
- [Bitly Codes](https://bitly.com/pages/products/qr-codes): When added to physical materials, QR Codes bridge the gap between offline touchpoints and online content.

### How can Bitly help my retail business attract and retain customers?

Bitly can help you attract and retain customers via short links, QR Codes, mobile-optimized landing pages, and analytics.

### How do retailers use Bitly for promotions or new product announcements?

Retailers use Bitly’s short links and QR Codes to point to landing pages featuring new arrivals, limited-time offers, or product drops.

### Does Bitly integrate with the retail tools I already use?

Bitly integrates with hundreds of tools, including Shopify for conversion tracking, CRMs like Salesforce, and marketing automation services like HubSpot.