# Bitly Blog

## [Introducing Bitly Assist and Weekly Insights: Clearer Insights, Faster Decisions](https://bitly.com/blog/introducing-bitly-assist-weekly-insights/)

Learn how Bitly Assist and Weekly Insights help you analyze link and QR Code performance, surface insights faster, and take action without manual reporting.

### [Meet QRCG by Bitly: Built for Easy QR Code Generation](https://bitly.com/blog/qr-code-generator-is-now-qrcg-by-bitly/)

[Read more](https://bitly.com/blog/qr-code-generator-is-now-qrcg-by-bitly/)

### [Personalized URLs (PURLs): What They Are and How to Use Them](https://bitly.com/blog/personalized-urls/)

[Read more](https://bitly.com/blog/personalized-urls/)

### [10 Short URL Best Practices to Build Trust and Drive More Clicks](https://bitly.com/blog/short-url-best-practices/)

[Read more](https://bitly.com/blog/short-url-best-practices/)

### [Bitly Free Plan: Features, Limits, and When to Upgrade](https://bitly.com/blog/bitly-free-plan/)

Explore the promising benefits of using a free Bitly account.

### [How To Change Your Destination URL with a Bitly Redirect](https://bitly.com/blog/bitly-redirect/)

Learn how to change your destination URL and set up a Bitly redirect here.

### [Boost Engagement With These QR Code Call-to-Action Examples](https://bitly.com/blog/qr-code-ctas/)

Boost engagement with smart QR Code CTAs.

### [How Does QR Code Tracking Impact Marketing Analytics?](https://bitly.com/blog/qr-code-tracking/)

Find out how to track QR Code scans and boost your analytics!

### [What Is Link Rot and How Can You Stop It From Hurting Your Brand?](https://bitly.com/blog/what-is-link-rot/)

Thirty-eight percent of webpages that existed in 2013 no longer work a decade later. Pew Research Center found that digital decay touches everything from news coverage to Wikipedia references.

### [12 Types of Landing Pages to Match Every Campaign Goal](https://bitly.com/blog/types-of-landing-pages/)

Explore different types of landing pages to boost your marketing strategy.

### [Using UTM Codes for Marketing: Clicks, QR Codes, and Beyond](https://bitly.com/blog/utm-parameters/)

Enterprise-ready UTM strategies to boost campaign clarity and ROI.

### [How Nonprofits Can Use QR Codes to Raise More and Track Every Scan](https://bitly.com/blog/non-profit-marketing-using-qr-codes/)

QR Code marketing ideas to help nonprofits drive impact, visibility, and mobile engagement.

### [SMS Geofencing for Retail: How Location-Based Messaging Drives Store Visits](https://bitly.com/blog/sms-geofencing-for-clothing-retailers/)

Learn how SMS geofencing for clothing retailers can be an effective tool.

## Get the Latest QR Code Insights From Marketers Like You

[See the report](https://bitly.com/pages/qr-code-survey)

### Latest Guides & eBooks

[See all posts](https://bitly.com/pages/resources/ebooks/)

### [How Marketers Use QR Codes in 2025](https://bitly.com/pages/qr-code-survey)

[Read More →](https://bitly.com/pages/qr-code-survey)

### [Getting Started Guide: Bitly for Hospitality](https://bitly.com/pages/resources/ebooks/getting-started-guide-bitly-for-hospitality/)

[Read More →](https://bitly.com/pages/resources/ebooks/getting-started-guide-bitly-for-hospitality/)

### [Getting Started Guide: Bitly for Retail](https://bitly.com/pages/resources/ebooks/getting-started-guide-bitly-for-retail/)

[Read More →](https://bitly.com/pages/resources/ebooks/getting-started-guide-bitly-for-retail/)

### Customer Stories

### [How Pasado’s Safe Haven Saves Hours On Reporting with Bitly Assist](https://bitly.com/pages/resources/case-studies/pasado-safe-haven/)

Learn how Pasado’s Safe Haven uses Bitly Assist to save hours on reporting—and focus more time on their mission.

### [The Four Layers Every Marketing Campaign Needs (And the One You Can’t Skip)](https://bitly.com/pages/resources/case-studies/four-layers-of-a-marketing-campaign/)

[Read More →](https://bitly.com/pages/resources/case-studies/four-layers-of-a-marketing-campaign/)

### [How XE Media Uses the Bitly GPT to Manage Links at Scale](https://bitly.com/pages/resources/case-studies/how-xe-media-uses-bitly-and-chatgpt/)

[Read More →](https://bitly.com/pages/resources/case-studies/how-xe-media-uses-bitly-and-chatgpt/)

### [How Business Owners Can Use Personal Branding to Drive High Intent Traffic](https://bitly.com/blog/personal-branding-chris-donnelly/)

[Read More →](https://bitly.com/blog/personal-branding-chris-donnelly/)  
  
### More than a link shortener

Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.

[Get started for free](https://bitly.com/pricing)